Why do achievements and financial milestones so often feel like “not enough”? From our evolutionary wiring to modern research, this essay explores the link between money and happiness. It examines why our brains constantly move the goalpost, how income affects well-being, and why defining “enough” intentionally can transform our relationship with wealth and freedom.

We’re nearing the end of a rare era, one defined by post-war prosperity, linear growth, and a widespread ability to ask, “What is my purpose?” But that question is a privilege built on stability, now eroding under the weight of systemic cracks: economic inequality, ecological collapse, and a reckoning with the exponential nature of AI. This is not a call for cynicism, but a reflection on the purpose behind the systems we built and what comes next.

We’re more connected than ever, and more distracted than ever. This post explores how our brains get hooked on screens and why tech companies profit from our attention. From social media to gaming, today’s most “free” platforms are engineered to be addictive. But it doesn’t have to be this way. Learn how to set clear boundaries, use technology with intention, and reclaim your most precious resource: your time.

From a risk-averse Swiss culture to the scrappy Bay Area, I spent seven years building a mission-driven startup. This is an honest look at the six crucial mistakes I made along the way—from having no technical co-founder and lacking a "sell" mindset to building a "vitamin" instead of a "painkiller." These are the hard-won lessons on product, focus, hierarchy, and knowing when to let go, shared to help other founders on their journey.